Ideas on Purpose Holiday Cards


Every December IOP sent out a holday card to welcome the new year and tap clients on the shoulder. The 2006 card showcased a series of snowflakes made from the IOP initials. The 2007 card reinvented the format and focused the concept to feature the animals of the Chinese calendar. Print Magazine (Nov/Dec 2007) and Communication Arts (Nov 2007) featured the card for excellence in self-promotion. Designed under the art direction of John Connolly and Darren Namaye.